USN is one of the fastest growing sports nutrition brands in the world, delivering the highest quality world-class nutritional supplements for optimised health and sports performance.
At USN we strive to provide world-class nutritional supplements of the highest possible quality. From the onset, our goal post has never shifted. We continue to provide scientifically proven, nutritionally beneficial, safe, effective sports and lifestyle supplementation to a demanding public. We use current, up-to-date, verified and peer-reviewed nutritional research throughout the development of our products, and we continue to employ the latest protocols with regards to manufacturing.
We remain committed to partnerships with the world’s most prominent and established raw materials suppliers, never sacrificing quality for profit. With diligent working relationships in place and effective testing models established, we ensure that our raw material quality and finished products remain the best available.USN products are manufactured according to stringent GMP and MCC regulations and therefore proactive steps are taken to ensure that our products are safe, pure and effective. As part of this system, hundreds of laboratory tests are performed on a monthly basis to ensure that ingredients used in USN products:
In addition, independent SANAS Accredited Laboratory tests are performed on a monthly basis to ensure that the final USN products are in accordance with labelled quantities. Our qualified R&D team works closely with international pharmaceutical companies to ensure that:
Since there are many challenges to be faced in this industry, we invest significantly in independent testing at both domestic and international laboratories for our respective markets. HFL Sports Science testing remains an effective measure of quality, and we protect our brand, consumers and ambassadors through this initiative. Select products are sent to the UK for screening against protocols available for substances listed under the World Anti-Doping Agency (WADA) Banned and Prohibited Substance List, further supporting our project for safe, pure and effective products. This practice has a direct impact on our customers and their safe use of supplementation as the initiative starts with the selection of safe raw materials and manufacturing practices. The HFL screening is a final certification that our procurement and manufacturing protocols remain the best in the industry.
The extensive use of third party professionals, including pharmacists, food technologists, food scientists and dieticians support our commitment to nutritional significance, safety, efficacy and quality.
USN predominantly makes use of the National Independent Halal Trust (NIHT) and the Kenya Bureau of Halal Certification (KBHC) to certify products as Halal.
NIHT is an internationally accredited and recognised Halal Certification Body which was founded as the Independent Halaal Trust (IHT) in 1992. NIHT is dedicated to provide Muslim and Non-Muslim consumers with legitimate and authentic certified products.
SANHA is an international, non-profit organisation, representing the Muslim Ummah on all matters pertaining to the general application of the term Halal with specific reference to Islamic dietary laws.
SANHA has been established as a representative authority, which promotes professionalism and excellence in the certification of Halal food and other related products.
View our KBHC certificateView our SANHA certificate
Supplementation plays a very specific role in an athlete’s nutritional plan. All athletes utilise supplementation to improve performance and recovery during competition and training and as a convenient addition to a healthy diet, or to make up calorific shortfalls. The nutritional needs of any individual can theoretically be obtained by consuming natural foods. However, the reality is that the nutritional requirements of elite athletes are significantly greater than their sedentary or recreationally active counterparts. As such, it is difficult for the elite athlete to ingest their full nutritional requirements using normal foods due to:
Elite and professional level athletes mostly participate in sports that are regulated by The World Anti-Doping Agency (WADA) which promotes, coordinates and monitors the fight against doping in sport in all its forms. Most sporting codes adhere to the WADA code of conduct with regards to banned and prohibited substances, a fundamental and universal document upon which the World Anti-Doping Programme in sport is based. The WADA code places strict liability on the athlete. It is therefore the athlete’s onus to ensure that they do not ingest any substances which are prohibited by WADA.
Supplements Can Present a Risk With Respect to Wada Regulated Athletes in Two Ways
1. As the list of prohibited substances changes on a yearly basis, some supplements may contain ingredients which were previously allowed but are now prohibited. In addition, some less scrupulous manufacturers may inadequately or incorrectly label product ingredients, making it difficult for the athlete to identify safe products, even if they are aware of the WADA list.
2. Contamination of a product:
It is important to note that the supplement industry is not regulated in South Africa, although huge strides have been made in establishing a local LGC/HFL contact office to improve the service level to manufacturers like USN, so that supplementation can be validated as being free of contaminants or WADA prohibited substances with those brands making use of the service. It is therefore up to the manufacturer to take an ethical stance and ensure that their products are safe to use. However, the final responsibility lies with the athlete who needs to evaluate their individual requirements and to ensure that they purchase a reputable product.
What is USN Doing to Help Prevent Contamination and Wada Related Issues?
What Can You Do as an Elite Athlete?
1. Assess your needs
Do you really need a supplement as part of your training regime – be it for energy, hydration, recovery, weight loss or convenience purposes? When you conclude that you do need a supplement or would like to assess the effect of a particular product, make sure that you select the correct product to achieve your goal.
2. Assess the Risk
Once you have decided which product will suit your needs best and that you can gain an advantage from it you will need to understand the risk involved. As a professional or elite athlete, WADA places the onus on you to check that the ingredients contained in a product comply with their regulations. Ensure that you purchase products from a company that has a credible history in the marketplace and that takes steps to protect you, the athlete.
USN advises all professional athletes to use only products tested through the LGC/HFL Sports Science screening program if they compete at a level where drug-testing will occur. This supplement screening is batch specific and it is very important that only stock from the tested batches is used by such athletes.
Please contact USN directly for more information on the quality process. The following products have been tested recently via LGC/HFL Sports Science in the UK. Please note the specific flavour, size and batch specifications on each certificate.
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