2. INFORMATION USE AND DISCLOSURE
(a) Internal Use.
We use your personal information to process your order and provide you with customer service. We may internally use your personal information to improve our Site’s content and layout, to improve our marketing efforts (including marketing our services and products to you), and to determine general marketplace information about visitors to this Site.
(b) Communications with You.
We will use your personal information to communicate with you about our site, and your orders and deliveries. Also, we may send you a confirmation email when you register with us. We may send you a service-related announcement on the rare occasions when it is necessary (for example, if we must temporarily suspend our service for maintenance.) Also, you may submit your email address for reasons such as to request us to notify you when we receive a new product style or product; to sign up for our email newsletter and special offers. If you submit your email address, we will use it to deliver the information to you. We always permit you to unsubscribe or opt out of future emails. Because we have to communicate with you about orders that you choose to place, you cannot opt out of receiving emails related to your orders.
(c) External Use.
We want to provide you with excellent service and to offer you a great selection — we primarily sell goods, not information. We do not sell, rent, trade, license, or otherwise disclose your specific personal information or financial information to anyone, except that:
(i) We sometimes use others to perform specific functions on our behalf. When we disclose information to these service providers, we disclose information to help them to perform their service. For example, in order to deliver products to you, we must share some information. We make use of couriers (such as Dawn Wing) to deliver products and so that we can obtain feedback, improve the quality of our service, and measure and improve the quality of the service of the third party. We provide the courier with some personally identifiable information such as your name, delivery address, email, and phone number.
(ii) Similarly, to help you buy products and provide customer service to you, we must provide your credit card number to financial-services corporations such as credit-card processors and issuers. When we submit your credit card number for authorization, we use state-of-the-art data encryption to protect your information.
(iii) We may be required to disclose such information in response to requests from law-enforcement officials conducting investigations, subpoenas, a court order, or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Terms and Conditions or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use our Site for illegal reasons or to commit fraud.
(iv) We will not sell (or trade or rent) personally identifiable information to other companies as part of our regular course of business. However, it is possible that we might acquire or merge with or be acquired by another company or that we might dispose of some or all of our assets. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to this Privacy Policy in effect.
(v) We may share non-personal information (such as the number of daily visitors to a particular web page, or the size of an order placed on a certain date) with third parties such as advertising partners. This information does not directly personally identify you or any user.